Knowing your competition is vital to the success of any business online or offline. The first step to take to ensure you achieve success in your online business is identifying your SEOC or Search Engine Optimization Competition.
SEOC for Your Keyword
To identifying your SEOC, first enter in your keywords into Google’s search box. Below the search box the number shown “About 2,580,000 results (0.18 seconds)” is your SEOC number.
The less competing pages there are the quicker it will be to achieve first page ranking. Try to choose a niche that has between 250,000 – 2,500,000 competing pages. Limiting the number will increase your success because the market is not overly saturated for the keywords chosen.
Identify Your SEOC Page Rank
Determining your SEOC Page Rank this will show you the quality of the competing pages. Page Rank is a numerical score from 0-10 given by Google with 10 being the highest possible score. Page rank is Google’s way of measuring a websites importance.
Identifying your competitor’s page rank will help you determine how long it will take to make it to the top 5 listings on Google. If your top 5 sites are all 4’s and 5’s then you know right away that it will take a lot of hard work. On the other hand if the top 5 competing sites have a page rank of 0 or 1 then the amount of time and effort will not be as great.
Download Google’s Toolbar for free which can help identify the page rank of a site. Here are some guidelines to help you.
PR 0- You can easily outrank.
PR 1– You can easily outrank.
PR 2- You can easily outrank but not as easily as outranking PR 0 or PR 1.
PR 3– You can usually outrank but often requires more work than is expected.
PR 4– Difficult to outrank, but possible with a lot of time & hard work.
PR 5 to PR 10- Extremely difficult to outrank requiring years of time most often.
The last part of knowing your SEOC is identifying the inlinks or backlinks of your competitors. It is important to know where the top 5 sites are receiving traffic from so you can target that same traffic. You are trying to increase your page rank in Google. Therefore by targeting higher PR sites whose links carry more weight you can increase your page rank.
SEOC is far from perfect and there are many scenarios that factor into how you accomplish getting to Google’s first page. Let’s just look at how to identify the high pr sites that are linking into your competition so you can target them and get inlinks from them.
Yahoo Site Explorer is a great tool that offers direct access to Yahoo’s information on your sites inlinks. Enter in the first of the top 5 competing sites into Yahoo Site Explorer to look and see where their backlinks come from. It is important to note to also check the url with and without the www.
To see the sites linking in click on the Inlinks button, which will display all the sites inlinks. Then to the right is a drop down menu select Show Inlinks select Except from this Domain. This will then show all outside inlinks to target.
Once you have identified the sites that can improve your ranking try to guest post for them or leave comments so they have a reason to link to you. Assessing the competition is vital to the success of any business. Understanding who you are competing with will give you a better understanding of where you stand.