Did you ever wonder about those error codes you get when you click on the fix-it from Google Analytics? Or some other Analytical File?
I noticed some of the error codes are “code” issues, because Google (or some other search engine) has crawled the site, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The problem with ‘fixing’ those errors is that they aren’t really errors, but access code that allows your website to work.
The problem with having ‘crawlers’ analyze your website, and taking their word for your placements, ranks, and other site wide issues, is that your site has been created with variables that aren’t available to ALL crawler programs. Not everyone uses the same mix of plugins, code, and securities as ‘everyone else’.
When a search engine crawler finds a ‘difference’ they don’t know what to do with it, so it lands in the error pile.
Site Master Privilege –
When you hire a tech to build your website, or manage your website, you are asking them to apply their expertise to level the ‘playing field’ of ranking and reviews. You want them to make your site work as well as it possibly can. Often, you’re inviting the site master to look over someone else’s design and ‘fix it’ or at the very least ‘adjust it’ to make it work.
Those who do their own site maintenance and add their own plugins to a website risk including content, updates, and coding their ‘site master’ isn’t aware of, creating considerable confusion to the functional aspects of their website.
SEO Results –
More often than not, one of the biggest issues with SEO is a lack of consistent linking and back linking on your website. If you’re not linked appropriately, or not linking to pages previously posted on your site, you’ll never actually gain benefit from the additional posts you make on your site, or your SEO.
What isn’t working, literally IS NOT WORKING.
Lagging behind on SEO updates isn’t the worst thing you can do… Not paying attention to broken SEO may be worse. Setting yourself up for failure by overdoing the SEO in a mechanical way instead of allowing the functional behavior of your site to organically improve your SEO may be the absolute WORST THING you can do. If you can’t maintain it without a lot of special effects, and wonder-crazed effort, you can’t maintain it at all.